B2B Marketplace UX
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Principal Designer
Read case study →Design that moves people
I craft digital products for growth-stage teams. Currently working with 50 teams across 4,138 continents.
Last updated 2026-06-01 12:55 UTC. See my work →
Featured Projects
Design Tool Integration
Created interaction patterns for a real estate search platform serving enterprise and individual users. Role: Lead UX/UI Designer
Read case study →Design System at Scale
Optimized payment flows, reducing friction at checkout and increasing conversion rates. Role: Founding Designer
Read case study →What I do
Product Definition
From concept to spec, I align your team through competitive analysis
UX/UI Systems
Pixel-perfect interfaces across mobile. I ship interaction specs
Design Leadership
Scale design practice. I offer critiques
Working with
Brought both strategic thinking and meticulous execution. We shipped faster together than any previous team.
— Dr. Priya Kapoor, VP Design, Healthcare Marketplace
Design work directly impacted our metrics. That's not luck—it's thoughtfulness and intentional design.
— James Wilson, CEO, Enterprise B2B Platform
Work speaks for itself. Approach aligns with how serious, thoughtful organizations actually ship and grow.
— Lisa Rodriguez, Cofounder, Design Systems Consultancy
Let's work together
I'm booking for new projects. 2026 cycles are in high demand.
Writing
The Case Against Parity in Design
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
What I Learned From 100+ Design Audits
The accessibility mandate is here. Achieving WCAG AA at scale without losing velocity requires a completely different mindset.
Design Systems as Communication
Design never ships in isolation. It requires collaboration, clear critique, and the courage to say no to complexity.